Business Model

Deep science.
Outsourced manufacturing.
Scalable distribution.

SugaROx is built on over 25 years of science from Rothamsted Research and the University of Oxford, two world-renowned centres of excellence in plant biology and organic chemistry.

We’re focused on what we do best: developing game-changing approaches to crop stimulation.

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Go-to-Market Strategy

We don’t compete with traditional input providers – we empower them.

Our B2B model is built around partnerships with companies that know their markets and understand the needs of local farmers. By working together, we can deliver better solutions, faster.

We’re actively exploring collaborations with:

  • Seed companies, crop protection manufacturers, and fertiliser businesses.
  • Agronomy groups, distributors, dealerships, and co-operatives.
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Farmer-led innovation

We also engage directly with farmers through grant-funded trial programmes.

For example, we’re leading a four-year Innovate UK project to evaluate our T6P wheat biostimulant in on-farm trials across the UK – delivered in partnership with ADAS.

We’re especially keen to connect with UK wheat growers for this project, and we’re expanding opportunities for farmer-led research. Watch this space for more details soon!